IND-10 · Beauty & salons
Ownthechair.Own the client too.
Bookings under your name instead of a marketplace that lists the salon down the road, rebooking that happens without asking, and a client history that stays yours.
0%
Commission
Marketplace platforms clip new-client bookings. Your own system does not clip anything.
Auto
Rebooking
Clients nudged at their own cycle length, not a generic monthly blast.
Yours
Client list
Names, histories, formulas and preferences stay with you, not the platform.
The shift
Same business. Different day.
Before
A marketplace takes a cut of new clients and shows them three competitors on the way to your page.
After
Bookings on your own site and app. No commission, no competitor listings, no shared client list.
Before
Rebooking depends on whether the front desk remembers to ask before the client is out the door.
After
Every client gets nudged at their own interval, six weeks for colour, four for barbering, whatever theirs is.
Before
Empty chairs, awkward chasing, and a deposit policy nobody enforces consistently.
After
Confirmations, deposits and waitlist backfill handled by the system, applied the same way to everyone.
Before
Formulas and preferences in a notebook, in someone’s head, or lost when a stylist leaves.
After
History, formulas, photos, allergies and notes on the client card. It survives staff turnover.
What we build
Built for the chair, the phone and the rebook.
Commission-free bookings
Your site, your app, your brand, your clients. Nothing skimmed off the top of a new booking.
Smart rebooking
Each client nudged at their own cycle, in your tone, at the moment they are most likely to say yes.
No-show protection
Deposits, confirmations, reminders and automatic waitlist backfill on cancellations.
Client cards
Formulas, photos, allergies, patch tests and preferences. Kept, searchable, and yours.
Digital forms
Consultations, patch tests and consents completed on a phone before the appointment starts.
Salon dashboard
Takings, chair utilisation, rebooking rate and clients drifting out of cycle, live.
Honest verdicts
The salon stack, honestly assessed.
We build custom software, and we will still tell you when you do not need it. Keep what works, replace what fights you.
Fresha
~ DependsHard to argue with free bookings. The trade is marketplace commission on new clients and a shopfront that also promotes your competitors. Fine early, expensive once your name is the thing bringing people in.
Timely / Kitomba
~ DependsSolid salon software. The question is whether the subscription plus the workflow compromises still beat owning something shaped exactly like your salon.
Square terminal
✓ KeepPayments and terminal stay. We integrate rather than replace.
Instagram DMs as the booking system
~ DependsBrilliant for reach, hopeless as a record. Keep the audience, move the transaction somewhere it can be counted.
Paper appointment book
→ ReplaceA book cannot text a reminder, backfill a cancellation or tell you who has not been in for eight weeks.
“Veleria has completely transformed the way I run my hair business. Their automation system has taken a huge load off my shoulders, from managing bookings to staying on top of client messages. It’s honestly been a game changer.”
Hayley Boyle
Salon owner · Google review
5.0 · Verified
Questions
Asked by every
salon owner.
If yours is not here, it is a thirty-minute call away from answered. Free, no obligation, no pitch.
Ask it directly →01What does a custom salon booking system cost?+
Quoted fixed after a free call. A booking and client-record core is the usual starting point, with rebooking automation and a client app layering on. Against marketplace commission on new clients, ownership often pays for itself faster than owners expect. Honest ranges are on our blog.
02Is leaving Fresha actually worth it?+
It depends where your clients come from. If the marketplace genuinely finds you new people you would never have reached, the commission is buying something. If most bookings are people who already know your name, you are paying a fee to be introduced to your own clients.
03Can clients book from Instagram?+
Yes. The booking link sits in your bio and stories and opens your own system, so you keep the reach without handing over the transaction or the client list.
04Will it handle multiple stylists, rooms and services?+
Yes, including different service durations per stylist, processing gaps for colour, room and equipment limits, and staff-specific availability. That flexibility is usually why salons outgrow templates.
05What about deposits and no-shows?+
Deposits through Stripe, confirmations and reminders on your schedule, and automatic waitlist backfill when someone cancels. The policy gets applied consistently instead of depending on who is on the desk.
06How long does it take?+
A booking and client-record core typically ships in 6 to 10 weeks. Existing client lists migrate across, so nobody starts from an empty database.
What is commission on new clients costing you a year?
Tell us how your business actually runs. We will scope it properly, quote it fixed, and tell you honestly if custom is not the right answer.
Free scoping call · Fixed quote within days · No obligation