IND-08 · Retail & ecommerce
Selleverywhere.Count it once.
A store that is fast and unmistakably yours, stock that agrees with itself across every channel, and the back office running on rails instead of retyping.
One
Source of stock truth
Store, web and wholesale drawing from the same live count. Overselling ends.
Fast
Beats template stores
Hand-built storefronts load in a blink, rank better and convert what templates leak.
B2B
Wholesale, self-served
Trade customers order at their tiers in a portal instead of an email thread.
The shift
Same business. Different day.
Before
A theme thousands of stores share, dragging apps and scripts that make every page a slow load.
After
A hand-built store in your brand that loads instantly, ranks properly and converts what the template leaked.
Before
Web says available, shelf says gone. Overselling apologies and manual counts to reconcile the fiction.
After
One live count feeding every channel. A sale anywhere updates everywhere in the same second.
Before
Trade orders arriving by email and phone, price lists in PDFs, someone retyping it all.
After
A B2B portal with per-customer pricing tiers, order history and reorder-in-two-clicks.
Before
Evenings reconciling sales, updating listings, chasing stock numbers across systems.
After
Orders, stock, POs and reporting flowing automatically. Evenings return to being evenings.
What we build
Built for the shelf, the site and the stockroom.
Custom storefront
Hand-built ecommerce in your brand: fast, SEO-structured, unmistakably not a template.
Stock sync
POS, web and wholesale on one live count. Overselling and ghost stock end.
Wholesale portal
Trade pricing tiers, self-served ordering and history. B2B without the email chains.
Reorder intelligence
Reorder points watched, supplier POs drafted before the shelf goes empty.
Order automation
Pick lists, shipping labels, tracking emails and returns flowing without retyping.
The daily number
Sales, margin and channel split summarised to your inbox. The business at a glance.
Honest verdicts
Shopify and friends: the honest read.
We build custom software, and we will still tell you when you do not need it. Keep what works, replace what fights you.
Shopify
~ DependsExcellent engine for standard stores. Custom earns it when the theme ceiling, app-stack slowness or transaction economics start costing more than a build, or when wholesale and custom logic do not fit.
POS (Square, Lightspeed)
✓ KeepThe counter stays. We sync its stock movements into the one live count.
Xero
✓ KeepSolved. Sales and POs flow in automatically.
Stock in a spreadsheet
→ ReplaceA count that is manually reconciled is a count that is wrong between reconciliations.
Wholesale by email
→ ReplaceYour biggest customers deserve better than a PDF price list, and you deserve the retyping back.
“The new site started bringing in enquiries within weeks. Fast, looks incredible, and Will handled everything from design to launch without any of it landing on my plate.”
Matt Priest
Nomadic · Google review
5.0 · Verified
Questions
Asked by every
retail business owner.
If yours is not here, it is a thirty-minute call away from answered. Free, no obligation, no pitch.
Ask it directly →01What does a custom ecommerce build cost?+
Quoted fixed after a free call. A hand-built storefront sits above template setups but below what most stores lose annually to slow loads, app subscriptions and template conversion leaks. Stock sync and wholesale portals are separate modules. Honest ranges on our blog.
02Should we leave Shopify?+
Not automatically, and we will say so if staying is right. The flip happens when theme limits, app-stack performance or fees cost more than owning, or when wholesale tiers and custom logic fight the platform. Sometimes the answer is custom around Shopify rather than instead of it.
03Can store and website stock really stay in sync?+
Yes, that is the core build: POS, web and wholesale drawing from one live count, updated at the moment of any sale, anywhere.
04What about payments and shipping?+
Stripe and the major shipping providers integrate as standard: labels, tracking emails and returns flows included in the order automation.
05How long does a build take?+
A custom storefront ships in 4 to 8 weeks; stock sync and wholesale portals typically add 4 to 8 more as separate phases, each live and earning before the next starts.
06We sell on marketplaces too, can that connect?+
Where marketplaces expose APIs, yes: orders in, stock counts out, one truth across every channel you sell on.
Ready for a store that is actually yours?
Tell us how your business actually runs. We will scope it properly, quote it fixed, and tell you honestly if custom is not the right answer.
Free scoping call · Fixed quote within days · No obligation
Custom Software for Retail & Ecommerce | Stores, Stock, Automation | Veleria
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